1. Color. Using a bright coral, for example, instead of gray or brown might increase the costumer's interest in the magazine.
2. Pattern. If there are a lot of crazy shapes and fade and overlapping on the cover, it has better chances of catching someone's eye.
3. Subject. Who is the magazine targeting? Put things on the cover that would appeal to who its being sold to.
4. Dominant Foreground. If what ever is on the cover pops out from the background, it will catch someone's eye rather than there being no difference between foreground and background.
5. Text. Try not to distract from the photo with a lot of typing. Make the font modest and easy to read at the same time as stylish and attractive to the eye.
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